Fundraising should always be conducted in a voluntary manner; coercion creates animosity, hinders communication and understanding, and eventually leads to decreased support.
To underscore our conviction about this policy, United Way of America’s Board of Governors adopted the following policy statement:
The Board of Governors of United Way of America believes that the most responsive contributors are those who have the opportunity to become informed and involved. A well-planned campaign with an effective communications program, conducted by committed volunteers, will ensure responsible contributors. While we have always been unalterably opposed to coercion, we do recognize a responsibility to state our beliefs formally, as freedom of choice is a basic tenet of our democratic society. Giving is a personal matter and decision: no form of coercion is acceptable to United Way of America.